Everyone including Roxanne (The Real one and all stand-ins, substitutes and replacements) had forgotten by the time of album number four that UTFO had once had an underground smash with "Roxanne, Roxanne." Instead, audiences had tuned out the group's novelty/comic fare, microphone challenges, sexual posturing and anything else they tried. ~ Ron Wynn, All Music Guide
Long after they'd peaked with "Roxanne Roxanne," UTFO attempted to consolidate their position as progenitors of the East Coast's exploding rap scene with Doin' It!. Although it's solid by hip-hop standards, the group seemed uncomfortable fitting their loose-fit old-school style onto a hardcore base. On the album's bright spots, UTFO simply relaxes and produces tracks closer in mood to their early '80s peak. ~ Keith Farley, All Music Guide
Reality began to set in for UTFO with their second album in 1986. They got a little buzz from the single "We Work Hard," but were essentially already in stylistic retreat as the gimmick tag they picked up for the success of "Roxanne, Roxanne" was proving difficult to shake. It didn't help that songs like "Bad Luck Barry" and "House Will Rock" didn't exactly inspire generations of aspiring rappers. ~ Ron Wynn, All Music Guide
The Brooklyn production/performance combo U.T.F.O. shot to fame in the mid-'80s with their story about "Roxanne, Roxanne." It generated a flood of answer songs, started the careers of both Roxanne Shante and the Real Roxanne, and for a moment put U.T.F.O. in the thick of hip-hop and urban contemporary music. Unfortunately, they really weren't that gifted, as they showed on such singles as "Bite It," "Beats and Rhymes," and "Lisa Lips." They're now rightly regarded as novelty/one-hit wonders. ~ Ron Wynn, All Music Guide