- Years Active: 1984-1990
- Band Members: Morris Day, Gerry Hubbard, Jerome Benton, Mark Cardenas, Jimmy Jam, Paul Peterson, Jellybean Johnson, Terry Lewis, Monte Moir, Jesse Johnson
- Genre: R & B
- Followed By: Vanity 6, Gwen Stefani, Men, Women & Children
- Similar Artists: Cameo, Cherrelle, Funkadelic, The Gap Band, Janet Jackson, Rick James, Kool & the Gang, Alexander O'Neal, Ready for the World, Zapp, The Deele, Sheila E., Ray Parker, Jr., The S.O.S. Band
From their origins as Prince's first pet project to their self-produced funk-rock oeuvre, the Time has been a fascinating and outrageous congregation. Vocalist Morris Day infused his cocky, swaggering personality into dance hits that would make Rufus Thomas envious, and, unlike most of the competition, the band managed to do something unique with Prince's genre-busting innovations. The Time broke up in the late '80s, with Day going on to a somewhat disastrous solo career, Jesse Johnson crafting two dazzling solo albums, and Jimmy Jam and Terry Lewis becoming one of the most successful production teams this side of Gamble & Huff, working with everyone from Full Force and Janet Jackson to the S.O.S. Band and Human League. The group re-formed in 1990 and released the excellent Pandemonium. ~ John Floyd, All Music Guide
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