A major change of direction...Free found Rick Astley working with producer Gary Stevenson instead of the Stock/Aitken/Waterman team and going for a very adult contemporary-type pop/R&B sound instead of the dance-oriented direction that put him on the map. No longer were the Average White Band and '70s Philly soul/disco valid comparisons; the new...Astley had more in common with Michael MacDonald and the Doobie Brothers...There are a few songs on Free that pack a bit of a punch, including "The Bottom Line" and the rock-influenced "Is This Really Love"... ~ Alex Henderson, All Music Guide
Apart from "She Wants to Dance With Me," Astley's second album didn't have songs as strong as those on his debut. Most of the album was pleasant dance-pop filler, showing the weaknesses of the Stock, Aitken & Waterman production team. ~ Stephen Thomas Erlewine, All Music Guide
In the '80s and '90s, England's dance-music team Stock, Aitken & Waterman was often accused of being too slick for its own good, and favoring style over substance. But the producers/songwriters (also known for their work with Dead or Alive and Samantha Fox) should definitely be proud of their work on fellow Briton Rick Astley's often captivating debut album, Whenever You Need Somebody. While the high-tech production is very '80s, Astley's soul/pop/dance music approach is very much a production of the '70s -- sort of the Average White Band meets Philly soul/disco meets Tom Jones. The best dance music works both on and off the dance floor, and this certainly holds true on such slick yet gritty fare as "Together Forever," "Never Gonna Give You Up," and "Don't Say Goodbye." There are a few weak moments -- the lackluster "No More Looking for Love" being a glaring example -- but overall, this CD proved Astley to be a welcome addition to the British R&B scene. ~ Alex Henderson, All Music Guide