SXSW is a lot like high school when you really think about it – not only is the whole thing essentially one big popularity contest, but when you take into account the numbers of people taking excessive advantage of free booze, energy drinks everywhere you turn, cliques roaming the streets (even the unpracticed eye can easily tell who's in a band together, who works together, who's what's street team, etc, by what clothes they're wearing), nerdy guys and girls (yours truly included) taking notes, everyone sneakily spending a lot of time on their phones, left-and-right yawning, and way too many Doritos for anyone's good, and you've got a fairly functional macrocosm of your experience in grades nine through twelve.
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