Why Don Draper Would Fail in Business Today
- 10:06 AM — Apr 13 —
- Source: Bullish on Books Blog - CNBC
During my days on Madison Avenue, winning new business relied heavily persuasion – an idea perpetuated by popular culture, particularly the wildly popular TV series " Mad Men." But in today's environment, whether you're trying to convince someone to hand over their hard-earned money, adopt your ideas, or follow your advice, Don Draper's arm-twisting approach simply won't fly. Read More
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