Cute Is What We Aim For Albums (2)
What The Critics Say
In the two years since their debut album, The Same Old Blood Rush with a New Touch, Cute Is What We Aim For have had time to take stock of their strengths and weaknesses, capitalizing on the former and improving upon or discarding the latter as necessary. There's some evidence on Rotation that the group has actually employed such introspection -- if only for a few minutes -- but hasn't learned much from the experience. The most noticeable change on Cute Is What We Aim For's sophomore album is a slick, slightly more mature sound that employs more than the standard bass-guitar-drums-vocals lineup. A horn section shows up a number of times, synthesizers add depth, and producer John Feldmann smoothes out any potential rough edges with a healthy dose of studio gloss. The lyrics could use a little work, though. Shaant Hacikyan's words are on the ineffective side, as in the ostensibly empowering "Do What You Do," which for all its bluster delivers nothing outside generic encouragement and a bland, "be yourself!" sentiment; there's "Navigate Me," a song that was probably conceptualized as a passionate romp through the sheets but instead comes off as a bit creepy. (There's something about the repeated line "These sheets aren't stopping me" that doesn't inspire thoughts of romance.) There's also the bizarre "Hollywood," which pays homage to an apparent fantasyland where the West Coast film hub was without scandal, conflict, superficiality, or strife. (It was also a time "when singers wrote songs instead of hooks," begging the question as to why Cute Is What We Aim For didn't try this themselves.) It's an earnest effort, like all of the songs on Rotation, but those with even a basic knowledge of Hollywood history won't be able to resist rolling their eyes. Rotation is a shiny but ultimately fluff. ~ Katherine Fulton, All Music Guide
'The Same Old Blood Rush with a New Touch'
Release Date 6/20/2006
Tracks 12
Label Fueled by Ramen
See Album Tracklist and Review
What The Critics Say
The Same Old Blood Rush with a New Touch, the debut from Buffalo-based quartet Cute Is What We Aim For, is basically a product of the MySpace generation where hip self-assurance can lead to a record deal and a devoted fan base. And in the capable hands of producer Matt Squire (Northstar, Panic! at the Disco), bands like CIWWAF can be assured a polished album with catchy hooks and sweet melodies. One questions whether the band merely enjoys attempting cheeky doses of sarcasm or truly finds itself charming with lines like "I've got the gift of one liners/And you've got the curse of curves/And with this gift I compose words...are you perspiring from the irony or sweatin' to these lyrics?" CIWWAF also string along sentiments that often poke fun at their own existence and superficiality ("I spend more time in front of mirrors than any gent should/Because let's face it/One on one is more fun anyway"), and sharp scenester insight seems to be the point in the first place. ~ Corey Apar, All Music Guide
