On her fourth proper studio album, Ashanti remains with The Inc., but you would not know it unless you checked for the logo. The closest tie is the occasional presence of ex-Irv Gotti associate and longtime Ashanti collaborator Seven Aurelius (who now calls himself Channel 7), followed by a minor assist from Chink Santana. Gotti himself is nowhere to be found. L.T. Hutton (Snoop Dogg, Bone) is behind most of the production work, with a handful of notables -- Rodney Jerkins, Jermaine Dupri, Ron Feemster, Babyface, Akon, and...Diane Warren -- on separate tracks. Even though this album marks a nearly complete break from The Inc., it's very much in line with what came before it, hardly a major departure. Each Ashanti release has had at least one major single, and in this case it's "The Way That I Love You," more in the mold and spirit of "Rain on Me" -- full of similarly effective melodramatic flourishes -- if much more vengeful in nature than depressive. Nothing is quite as irresistibly fun as "Baby" or "Rock wit U," or as sexy as "Only U," but "You're Gonna Miss" comes close in the case of the former, while the lifeless Akon/Nelly feature "Body on Me" is no good at all, containing no distinguishing qualities. Bottom line, this is neither a great nor a poor Ashanti album. It's decent, just like the rest of them. ~ Andy Kellman, All Music Guide
Now that Ashanti's career runs three albums deep, not including 2003's floptastic Ashanti's Christmas, it's high time Inc head Irv Gotti put the Mary J. Blige comparisons to rest. Mary -- power tempered with finesse -- and Ashanti -- consistently soothing, never overstated -- are entirely different stylistically, and a compilation of the younger singer's best work wouldn't stand a chance against her elder's What's the 411? or My Life. Disregarding the ill-suited standards, an Ashanti album is always good for a handful of strong singles, as Concrete Rose helps indicate. As expected, Ashanti firmly believes this is her best album to date, but it's no better or worse than her 2002 debut or 2003's Chapter II, with the standout singles, decent album cuts, and filler fluff provided in equal doses. As opposed to Chapter II, which was essentially a production showcase for Chink Santana (with some work and guidance by Gotti), Concrete Rose puts most of the control back into the hands of 7 Aurelius, the one behind "Foolish" and "Baby." Excepting an appearance from T.I., the album is strictly an in-house Inc. affair, with staffers Santana, Jimi Kendrix, and Demi-Doc also on board. Ja Rule makes an appearance on "Turn It Up," the most energetic club track, and doesn't destroy it. He also seems to be having a good time -- a rare occurrence in 2004. ~ Andy Kellman, All Music Guide
After a year filled with controversy, allegations, and investigations, Murder Inc label head Irv Gotti finished it on Ashanti's Christmas. Ashanti's voice fits sweet holiday music well, and multi-instrumentalist Demi "Doc" McGhee provides the accompaniment in total, seemingly emulating a whole orchestra with what sounds like a lone synthesizer. Ashanti contributes four new compositions with "Christmas Time Again" and "Sharing Christmas" being simple and sweet, although her "Hey Santa" reflects the season's materialistic side as she begs the big guy for a "baby blue convertible." ~ David Jeffries, All Music Guide
The pictures on Ashanti's album covers mean something -- not just because she's gorgeous, but because they signal in which musical direction she's heading. On her first album, she was a streamlined, diva-esque spin on Alicia Keys; on her second, she was styled like Beyoncé Knowles, the Destiny's Child leader who had released her solo debut a week before Chapter II. Ashanti is malleable like that. She has a sweet, appealing voice that has no defining characteristics -- she doesn't have the dizzying range of Mariah Carey or Whitney Houston, the sexiness of Janet Jackson, the riskiness of Aaliyah, the elegant smarts of Alicia Keys, the sheer ambition of Knowles, or, needless to say, the hell-bent skankiness of Christina Aguilera. She sings well and sounds good on modern R&B tracks, fitting into the fabric of the production more than delivering the song. That lack of personality, incidentally, makes her a good vocal foil for rappers, since she never overshadows them. This explains why Irv Gotti used her as the diva for his Murder Inc empire; he's also savvy enough of a producer (along with his colleague Chink Santana) to keep Chapter II entertaining -- more entertaining than her debut, actually -- all the way through. The key is that the production is seductive, whether it's on the actual ballads or the bright, sunny dance numbers, and that Ashanti's crooning fits right in without ever drawing attention to herself. She's not enough of a singer to really belt out the tunes and depart from the melodies with showy runs that are all about her, so she just sings the material straight, which is quite refreshing. The songs have about as much personality as Ashanti's voice, but that actually is a point in its favor, since it keeps everything on an even keel and makes Gotti and Santana's stylish production the star. They are the secret ingredients that make Chapter II good romantic mood music for the summer. ~ Stephen Thomas Erlewine, All Music Guide
Young, pretty, sexy, stylish, and hip, Ashanti is everything a modern, post-hip-hop soul crooner should be. She looks the part, trucks with hitmakers -- at the time her eponymous debut was released, she was featured on a hit single by Fat Joe -- and even approximates Alicia Keys' visuals on the back cover. She can sing, but she's not showy; she never hyperventilates, she croons. Her first album sounds modern, with fairly fresh beats and lightly insistent hooks, and is just naughty enough to warrant a parental advisory sticker (though if you're just listening to this record, it's nigh on impossible to figure out where the objectionable lines are). So why doesn't Ashanti play as greater than the sum of its parts? Largely because it lacks distinctive material, in either terms of the actual songs or the production -- and when that's combined with a singer who is good, yet not distinctive herself, the entire production sounds as if its treading water or providing nifty aural wallpaper. It's not bad by any means, and it has its moments, but at 17 tracks, including skits, it all becomes a blur. A pleasing blur, one that shows promise, but a blur all the same. ~ Stephen Thomas Erlewine, All Music Guide