If there's such a thing as mainstream heavy metal, this is it. It's not as relentless as some, not as melodic as others. The powerful drums, constant guitar riffing and chanted vocals all mark it for the genre, but it never escapes the generic. ~ William Ruhlmann, All Music Guide
With so many glossy Poison clones and generic Warrant imitators flooding the hard rock market in the late 1980s and early '90s, The Almighty proved to be a fresh air. A press release likened Blood, Fire & Love to "the soundtrack for a biker bar" -- an honest description of a freewheeling, gutsy effort that never sounds contrived or formulaic. In contrast to so many of the "hairspray" bands out at the time -- many of which seemed to be more concerned with their image than their music -- the Scottish band (which had a small following) thrived on spontaneity and rawness. Inspiring comparisons to bands ranging from the Cult to Steppenwolf, Blood was one of the finest hard rock CDs of 1989. ~ Alex Henderson, All Music Guide